Sleek, detailed, efficient . . . Sony HDTV

Sony heads up all of its high-performance LCD HDTV lines with the XBR series. So, the latest installment in that series — the XBR10 LED LCD panels — ought to deliver some seriously out-of-this world performance. Right? Absolutely. And they do not disappoint. Take for example, the XBR10's edge-lit LED backlighting. First, by using Light Emitting Diodes (LEDs) as the light source — as opposed to the fluorescent lights used by standard LCDs — XBR10 panels are able to serve up incredible color purity and detail. In fact, the KDL-52XBR10 offers an impressive 1,000,000:1 dynamic contrast ratio, signaling the ability to reproduce deep blacks for sharp, fine detail. Second, LEDs are dramatically more energy-efficient than fluorescent backlights, allowing XBR10 panels to exceed the government's strict ENERGY STAR 3.0 requirements for energy consumption in Power On mode. Finally, indulging those of you who are looking to a flat panel HDTV for a clean, modern home theater aesthetic, the XBR10 series arranges the LEDs around the panel's edge — rather than placing them directly behind the screen — achieving an ultra-thin panel depth of only 2.38". Detailed video reproduction, efficient performance, and a sleek design . . . all from the Sony KDL-52XBR10.

Hey, ma! Look! No wires!

Nothing disrupts the clean, modern, integrated look that a wall-mounted HDTV can bring your living room like a tangle of wires draping down to your A/V components. Now, the folks at Sony didn't go and design a stylish, ultra-thin LED LCD panel only to allow the aesthetic to suffer this classic faux pas. Hardly. Rather than integrating all of the KDL-52XBR10's A/V inputs into the rear of the LCD panel, Sony instead combined the inputs into a separate media box that communicates with the XBR10 panel wirelessly. That's right: wirelessly. BRAVIA 1080 Wireless technology makes it possible for all of your audio and video data to be transmitted wirelessly to your XBR10 HDTV. Simply connect all of your A/V components to the media box's diverse array of inputs — including four HDMI inputs  — place the media box and XBR10 in sight of one another, and you have instant wireless connectivity. As for the XBR10 on your wall, the only cable you have to plug in is the power cable, and this could be easily run through the wall for a fully integrated look.

Video. The web. On demand. Need we say more?

Really, isn't that what the internet is all about? Information on demand. Equipped with integrated DNLA capability via ethernet, Sony's XBR10 Series LCD panels stream one of the largest collections of free, on-demand entertainment directly into your living room. And you get the ability to access music, photos, video, and more from your home network or computer. First, Sony's BRAVIA Internet Video functionality works in conjunction with your home's existing broadband internet connection and the BRAVIA HDTV remote control to give you full access to online video, music, and more from a list of over 20 online providers. Stream video from Amazon's Video On Demand service or Sony Pictures. Catch the latest craze on YouTube. Browse photos from Sports Illustrated. Listen to music from Sony Music or personalize an internet radio station on Slacker. You can even indulge in everything from recipes to information on cooking and restaurants on Epicurious.com. Second, BRAVIA Internet Widgets allow you to personalize your viewing experience by selecting, positioning, and resizing a variety of widgets, or icons, on your HDTV display. Widgets provide one-button access to the latest in news, weather, stocks, and more. Third, DLNA compatibility transforms the KDL-52XBR10 into a part of your home network. This means you have access to movies, photos, and music from any connected computer or media server. And finally, for the XBR10 series, Sony integrates a TV Guide Interactive Program Guide into its Xross Media Bar user interface. You enjoy regularly updated program listings via your existing internet connection . . . no subscription fee or phone connection is required. With Sony's XBR10 LCD panels, you get your media when you want it. That's on demand.

One smooth LCD

Okay, you have an important decision to make: if you had to choose, would you rather enjoy seamlessly smooth video when watching sports, or when watching your favorite action movie? Just kidding, it's a trick question — with its Motionflow 240Hz technology, the Sony BRAVIA KDL52XBR10 lets you have both. Motionflow 240Hz technology quadruples the frame rate employed by most HDTVs for fluid, natural motion when watching sports, and accommodates the 24fps rate at which movies are filmed (24 x 10 = 240), meaning that this 52" BRAVIA LCD panel is able to deliver your favorite high-action movie scenes just as you first saw them in the theater. Oh, and don't forget, a full HD 1080p resolution is the ideal complement to high definition Blu-ray Disc media and Playstation 3 content.

Another word on efficiency

Earlier, we mentioned the boon to energy efficiency offered by the XBR10's edge-lit LED backlighting system. But when it comes to minimizing energy consumption, the XBR10 series doesn't stop there. First, LightSensor technology monitors ambient-light levels in your viewing area and automatically adjusts backlight intensity. Not only is image clarity optimized, but power use is minimized when light levels are low. Second, responding to the video content you're watching, a XBR10's Dynamic Backlight Control also makes automatic energy-saving and performance-raising adjustments to backlight intensity. Sony's XBR10 panels offer energy use customized to your viewing habits.

Film, from start to finish

Way out west in Tinseltown, your favorite films are recorded at 24 frames per second. Unfortunately, most television content is recorded at 30fps, so most televisions are designed to display motion pictures at this speed. Until now, the solution has been to interpolate, or add, artificial scenes into 24fps content in order to "stretch" it to fit a TV's 30fps capability. Recent demands on the part of movie lovers for an authentic home-cinema experience have lead to technological advancements making a 24fps experience possible at home. High definition video like that recorded onto Blu-ray Disc contains 24p (or, progressive-scan 24fps video content) that brings true film into your home. But wait! There's still one more piece the puzzle. While true 24fps film makes it from Hollywood to your Blu-ray player, just like a movie-house feature film, it needs a screen to be enjoyed . . . i.e. your flat panel needs to be able to display 24p content. Enter the KDL-52XBR10 with 24p True Cinema. This technology is fully capable of displaying 24fps video thanks to specific video processing that reproduces film-based images as video content. Start popping the popcorn.

It's got an engine. Seriously.

Sure, you already know that the KDL52XBR10's full HD 1080p LCD screen enhances your home video experience by displaying 1920 x 1080p images — the highest resolution available — thereby also making it a perfect match for taking full advantage of Blu-ray Disc and PlayStation content. But do you know why? Video performance is a function of more than resolution: video processing is a key element, and when it comes to processing, the KDL-52XBR10 uses nothing less than an engine. Sony's BRAVIA Engine 3 technology is a fully digital video processor that employs a collection of unique algorithms to significantly reduce video "noise", enhance overall image detail, and optimize contrast, producing the sharp, vibrant, lifelike images through which a 1080p-resolution panel reaches its full potential.

Hook up your digital camera, camcorder, or MP3 player

You've been thinking it for years: wouldn't it be great to be able to share digital photos, home video, or portable audio with friends and family without first having to load them onto a special disc? You're right. And now you can. Thanks to the USB input found on the XBR10's media box, you can connect to any USB-compatible digital camera, digital camcorder, or portable MP3 player. Share slideshows, debut footage from your vacation, or rock out to your newest playlist . . . all with the KDL-46XBR10.

The advanced connectivity of HDMI

Bringing you the absolute best in connectivity, Sony's KDL46XBR10 features four HDMI inputs. HDMI (High-Definition Multimedia Interface) is the only interface in consumer electronics that can carry both uncompressed high-definition (HD) video and uncompressed multi-channel audio in all HD formats including 720p, 1080i and even 1080p. Your incoming media content comes in a variety of sizes, resolutions and formats, and with that in mind, HDMI systems automatically configure to display that content in the most effective format. Since HDMI carries all channels on video and audio, there is only one cable to plug into any HDMI-enabled source and display device. No more complicated cable set-up when installing your home theater system, and no more ugly cable mess behind your components. HDMI supports standard, enhanced, or high-definition video, plus multi-channel digital audio on this single cable. Also, HDMI is fully backward-compatible with DVI. (Please note that a physical adapter, sold separately, is needed to make the conversion from HDMI to DVI.)

Your HD lifeline

The advent of HDMI has been monumental in the advancement of all your favorite audio and video gadgets. Don't miss out on all that your new KDL-46XBR10 offers — in terms of high-definition audio and video connectivity — by leaving a set of HDMI cables off the list. Vann's sales representatives are here to explain all your options, so you can make the best purchase and get the most out of your HD system. Call for expert advice: 1-800-769-5668.

Included with purchase

The following items are included with the purchase of the Sony KDL-46XBR10: Wireless media receiver unit (MBT-WZ), Remote control (RM-YD029), 2 type AA batteries, AC power cord, Screws for stand, Table-top stand, Operating instructions, Quick Setup guide, and Warranty card.

Comparison Specifications

• Screen size: 52" (measured diagonally) / Edge-lit LED backlighting / Full HD 1920 x 1080p resolution
• Aspect ratio: Widescreen 16:9
• Viewing angle: 178° x 178°
• Progressive features: Motionflow 240Hz processing / BRAVIA 1080 wireless / BRAVIA Internet Widgets / BRAIVA Internet Video / DNLA
• Best video inputs (media box): 4 HDMI v1.3
• Other inputs (media box): 1 ethernet / 2 component-video / 2 composite video / 1 USB v2.0 / 5 analog audio / 1 PC + audio / 1 RF / 1 RS-232c
• Audio enhancements: S-Force Surround
• Built-in speakers: 10W x 2 / Invisible speaker box plus tweeter / 4 total speakers
• Mounting options: Table-top stand included / VESA compatible for on-wall installation with separate mount
• Remote control: Included

Additional Specifications

• Wireless audio and video signal transmission via included media box
• BRAVIA Engine 3 / 24p True Cinema
• ENERGY STAR 3.0 qualified
• Additional connectivity (media box): 1 digital optical audio out / 1 audio out / 1 DMex
• Built-in tuners: ATSC / NTSC / QAM
• On-screen navigation: xross media bar user interface
• TV Guide interactive program guide
• Dynamic contrast ratio: 1,000,000:1
• USB applications: MP3 music player / JPEG photo viewer / MPEG2 TS video player
• Theater Mode with Cinema Surround

Manufacturer Specifications

• Efficiency features: Dynamic backlight control / Eco settings / LightSensor technology / Idle TV standby
• Audio features: Dolby Digital / 5.1-channel audio out / Sound booster / Steady Sound automatic volume control / Voice zoom / Auto SAP / Digital amplifier
• Sound modes: Dynamic / Standard / Clear Voice / Custom
• Convenience features: Auto photo mode / Game, Graphics, Photo, and Cinema auto picture settings with HDMI / On-screen clock / On-screen display for external input / On-screen operating instruction / Parental control
• Convenience features: Channel block / Channel jump / Channel labels / Channel surf / HDMI-CEC / Edit channel labels / Favorite channel / Picture adjustments lock / Program block
• Convenience features: Graphic favorites menu / ID-1 detection / Info banner / Automatic input skip / Internet radio / Input labels
• Video features: 3D comb filter / CineMotion reverse 3:2 pulldown / MPEG noise reduction / Deep Color / PhotoTV HD / Advanced Contrast Enhancer
• Multiple language display: English / French / Spanish
• Scene select: Cinema / Sports / Photo / Music / Game / Graphics / General / Auto
• Recycled and recyclable materials: Recycled-cardboard packaging / Recycled-paper printed materials / Recycled-plastic product materials

Dimensional Specifications

• Dimensions: 50.13" W x 31.5" H x 2.38" D, without stand / 50.13" W x 33.25" H x 12.63" D, with stand / 17" W x 2.75" H x 11.25" D, media box
• Weight: 62.2 lbs, without stand / 74.1 lbs, with stand / 9.0 lbs, media box

Sony KDL52XBR10 Warranty Details

18-month limited parts and labor warranty

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